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Rockwell Automation acquires software developer Emulate3D

By Mary Page Bailey |

Rockwell Automation Inc. (Milwaukee, Wisc.; www.rockwellautomation.com) has acquired Emulate3D, an engineering software developer whose products digitally simulate and emulate industrial automation systems located in Reading, U.K. By using accurate simulation models to improve systems planning and decision-making, followed by emulation trials that test the control system before installation, Emulate3D’s software enables customers to virtually test machine and system designs before incurring manufacturing and automation costs and committing to a final design.

“We are excited about the opportunities that Emulate3D’s software offers our customers,” said Fran Wlodarczyk, Rockwell Automation senior vice president for its architecture and software segment. “They will have the ability to improve their time to market and operational productivity through digital machine prototyping and virtual commissioning. It also marks another investment by Rockwell Automation to bring the Connected Enterprise to life.”

“As a former Rockwell Automation Encompass partner, we established great working relationships with Rockwell Automation and its customers,” said Ian McGregor, Emulate3D global sales and marketing director. “We look forward to building on those relationships under our new ownership. Rockwell Automation’s installed base and our engineering software provides a great opportunity to better address customer needs in today’s rapidly changing, technologically-advanced manufacturing environment.”

Rockwell Automation will add Emulate3D’s technology to its digital design portfolio to deliver solutions to automotive, logistics, material handling, and other industrial applications. Software will be sold as Emulate3D by Rockwell Automation, as part of Rockwell Automation’s FactoryTalk DesignSuite.

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